Dans le cadre de la politique de formation de Décathlon Epagny, j'ai eu l'opportunité de prendre part à leur communication interne en réalisant une vidéo ayant pour objectif de souligner l'intérêt d'un bon échange entre sportif et vendeur. En charge de l'ensemble des étapes de production (pré-production, tournage, post-production), cette expérience a été riche d'enseignements.

In this visual experimentation, we've wanted to highlight the limits of the use of GPS in a urban setting. Is this tool of liberty absolute or is it an instrument exercising control on the body ?

Experience

It's Human Nature to want to discover, to conquer and reconquer territory. The discovery of America by Christopher Columbus or the Napoleonic battles in Eastern Europe and similarly the Space Race between the Americans and the Russians; the investment of humans to mark, shape and appropriate territory has never ceased and never will. However today, there seems to be nothing else new to uncover, I don't need to practise the space to discover him; I can virtually invest him in front of my computer (Google street view). To move in the city just becomes a compulsory route between 2 points of interests, now, what the goal is efficiency. For a majority of people whom we questioned, 'to move' is not really a pleasure, it's not really playful. You can just look at the face of people in the street to realize the gloom of their routes. Since we are lost in the city, our first reaction is to take out our Smartphone and find our location on a Google map. Consequently, we aren't interacting with random people in the street asking for directions. Personal contact, such as 'touch', has less and less importance beyond superficial levels. The mobile Smartphones make people virtually social (with the possibility to communicate and to update personal information on the social networks when and wherever we choose) and on the other hand, we remain physically individualistic because technology isolates an individual from the world. People moving in the street are the main example.

Our method

As we've stated briefly, we have asked someone who doesn't know the city of Annecy to participate in an immersive experiment using a Smartphone (with GPS) and the localization of Google Maps. We've created an imaginary narrative which permits putting the individual in a makeshift situation where one would 'normally' use GPS, and then, without GPS. In order to understand at best the use of GPS and the reaction of the body, a camera was attached to his head while he moved about the city. With this technique, we were able to capture what he saw. A second camera followed him closely so as to capture his emotions and reactions in the experience. The 3rd and last camera served as 'eagle eye' spying on his moves. Since we identified his route, this 3rd camera took wide static shots at precise locations. After each route, the individual was to answer a certain number of questions about the experience the he just participated in. he also was to draw his route on a google map in order to know if he could to repeat his route it again.

"The good life" est un concept novateur. Il offre aux utilisateurs la possibilité de découvrir à travers une expérience ludique et interactive un monde confrontant passé, présent. Je leur propose une manière originale d’aborder une histoire et leur permettre en plus de réagir en partageant leur propre vécu.

Ce projet a été réalisé dans le cadre de mon Master Communication en lien avec l'écriture de mon mémoire s'intitulant "Immersion dans le virtuel : les jeux vidéo et le web immersif".

Cette vidéo a été réalisée à l'initiative de Xavier de la Porte dans le cadre de mon Master Communication. Elle a pour objectif d'interroger, d'une manière artistique, la relation du corps aux "réseaux" tout en y intégrant une logique de nostalgie.